Can 3D film offer an artistic and commercially viable experience of live theatre?
This is the question Stellar Quines has been grappling with through our project to create a 3D recording of a live theatre performance – a first for Scottish theatre and film!
Brief summary of the project to date
Working in collaboration with Edinburgh Napier’s Institute for Creative Industries, Stellar Quines commissioned Freakworks to film a live performance of our production of ANA in 3D at the Traverse Theatre, Edinburgh. We hosted the first presentation of this project on Thursday 22 March 2012 at the Digital Design Studio (DDS) which is part of the Glasgow School of Art. DDS undertook the initial feasibility study for this project and we were delighted to present the initial results in their 3D lab. In December 2012 we then screened the whole recording on a large screen 3D TV to an invited audience at Screen Academy Scotland in Edinburgh and undertook initial audience research. On Saturday 8 June 2013 at 1pm Dundee Contemporary Arts hosted the recording’s first ever public cinema screening. We also hope to undertake a second screening via the Screen Machine, Scotland’s mobile cinema. On Saturday 8 June we undertook further audience research, which we will also do at the Screen Machine, in order to gauge the artistic and commercial possibilities of this work.
Theatre and dance companies are increasingly being encouraged to digitise their live events and experiment with the potential of distributing new products. The benefits of this can be increased access, scale, reach, impact, and legacy of work, as well as attracting a new demographic and income streams. A feasibility study into 3D Projection Technology was produced for Stellar Quines by the Digital Design Studio, Glasgow and facilitated by the Scottish Centre for Enabling Technology (SCET), part-funded by Scottish Enterprise. Stellar Quines also successfully applied for a Business Innovation Exchange with Napier University, Edinburgh. This scheme enabled Professor Robin MacPherson, Director of the Institute of Creative Industries to act as consultant. Stellar Quines allocated some of our AmbITion (a change programme for the arts and cultural sector) funding towards this project and the British Council in Québec contributed additional financial support. Dundee Contemporary Arts encrypted the 3D Digital Cinema Package of the recording in kind which facilitated the cinema screenings of this work. Once the public screenings are concluded we will evaluate the project as a whole and the audience feedback in order to access the product, its interest to, and impact on audiences, and its potential for the future.